Metallics are one of the primary means to capture the attention of the consumer, and metallic pigment manufacturers are developing new eye-catching technologies.
Metallics can help make products stand out on the shelf, and metallic ink and pigment manufacturers are enjoying growth. However, raw materials costs are a major concern.
The market for metallics is off to a strong start for the first half of 2010, and companies are cautiously optimistic that the upward trend will continue.
Kerry Pianoforte, Ink World Associate Editor 07.19.10
Metallic inks, used to create eye-catching graphics, are becoming more popular in packaging to attract consumers and create differentiation on the shelf.
Kerry Pianoforte, Ink World Associate Editor 11.25.08