09.15.23
Reel Appeal has announced at Labelexpo in Brussels, Belgium, an investment in a Tau RSCi single-pass label press from Durst, manufacturer of advanced digital and production technologies, as it celebrates its 20th year of business. The trade printer is also doubling the size of its digital set-up at its headquarters in Oldham, North-West England, in the UK. Installation is set for October.
The Durst Tau RSCi press, the first to be installed in the UK & Ireland, will add important new capabilities and print at twice the speed as more jobs are moved from flexo to digital production. A key reason for the investment was the Durst Tau RSCi’s ability to print at 1200dpi, which will open up new markets for Reel Appeal – traditionally a major player in agro-chemical labels – such as hair and beauty.
“We recognized the potential when we first started in digital 10 years ago,” said Barry Lewis, Reel Appeal’s managing director. “I first saw the Durst Tau RSCi at Labelexpo Americas in Chicago last year. I liked the quality and build and came away with a really good impression. I then went to other manufacturers and did more research, but the RSCi was by far the best quality, had a good total cost of ownership and far more capabilities.
“Digital technology has revolutionized the label industry and we have been no exception,” Lewis added. “Without the costly set-up and origination costs, digital printing allows multiple sorts to be easily printed on the same print run however short. The RSCi investment is another another huge step forward for our business.”
The Durst Tau RSCi press, the first to be installed in the UK & Ireland, will add important new capabilities and print at twice the speed as more jobs are moved from flexo to digital production. A key reason for the investment was the Durst Tau RSCi’s ability to print at 1200dpi, which will open up new markets for Reel Appeal – traditionally a major player in agro-chemical labels – such as hair and beauty.
“We recognized the potential when we first started in digital 10 years ago,” said Barry Lewis, Reel Appeal’s managing director. “I first saw the Durst Tau RSCi at Labelexpo Americas in Chicago last year. I liked the quality and build and came away with a really good impression. I then went to other manufacturers and did more research, but the RSCi was by far the best quality, had a good total cost of ownership and far more capabilities.
“Digital technology has revolutionized the label industry and we have been no exception,” Lewis added. “Without the costly set-up and origination costs, digital printing allows multiple sorts to be easily printed on the same print run however short. The RSCi investment is another another huge step forward for our business.”