06.15.23
Quad/Graphics, Inc., a global marketing experience (MX) company, is rolling out “Built on Quad.” This new campaign showcases Quad’s latest brand identity and marks the company’s first large-scale marketing and advertising effort in its 52-year history.
Quad’s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice Côte d'Azur Airport.
Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, Amazon, the Albertsons Companies, and other major brands. The "Built on Quad” campaign focuses on the company’s strength as a one-stop partner for the modern marketer, and it also pays homage to its roots as one of the largest and most successful commercial printers in North America. The company prints and mails more than 8 billion pieces per year.
“When I succeeded our founder in 2006, I believed even then that our greatest strength was our ability to uncomplicate customers’ marketing execution,” said Joel Quadracci, chairman, president and CEO, Quad. “Since our beginning, we’ve actively created better ways to service marketers, who are our primary client. We've expanded on our original expertise as a print manufacturer to become a partner helping clients simplify their entire marketing ecosystem. And we've built the capabilities to handle all their marketing needs from strategy through execution. Our new brand expression incorporates that history and ushers in the next wave of Quad’s growth.”
The new campaign focuses on Quad’s roll-up-its-sleeves “maker culture” and covers the full breadth of Quad’s products and services, including creative, intelligence, content, direct, media, packaging, production and in-store.
“This is a huge moment for the Quad brand as most marketers have an historical impression of what Quad can do for them. Now with this very strong signal, we are telling the most complete story of our offerings as a modern marketing company that provides excellence at scale," said Josh Golden, Quad’s chief marketing officer. “Our ‘Built on Quad’ campaign speaks both to our foundational history as well as how we are widening the aperture of our integrated offerings all under one roof in service to the marketer.”
Quad’s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice Côte d'Azur Airport.
Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, Amazon, the Albertsons Companies, and other major brands. The "Built on Quad” campaign focuses on the company’s strength as a one-stop partner for the modern marketer, and it also pays homage to its roots as one of the largest and most successful commercial printers in North America. The company prints and mails more than 8 billion pieces per year.
“When I succeeded our founder in 2006, I believed even then that our greatest strength was our ability to uncomplicate customers’ marketing execution,” said Joel Quadracci, chairman, president and CEO, Quad. “Since our beginning, we’ve actively created better ways to service marketers, who are our primary client. We've expanded on our original expertise as a print manufacturer to become a partner helping clients simplify their entire marketing ecosystem. And we've built the capabilities to handle all their marketing needs from strategy through execution. Our new brand expression incorporates that history and ushers in the next wave of Quad’s growth.”
The new campaign focuses on Quad’s roll-up-its-sleeves “maker culture” and covers the full breadth of Quad’s products and services, including creative, intelligence, content, direct, media, packaging, production and in-store.
“This is a huge moment for the Quad brand as most marketers have an historical impression of what Quad can do for them. Now with this very strong signal, we are telling the most complete story of our offerings as a modern marketing company that provides excellence at scale," said Josh Golden, Quad’s chief marketing officer. “Our ‘Built on Quad’ campaign speaks both to our foundational history as well as how we are widening the aperture of our integrated offerings all under one roof in service to the marketer.”