02.17.23
At the Pac Global Awards ceremony in New York City on Feb. 7, 2023, Berlin Packaging captured a Best In Class Award in the Brand Marketing, Premium | Luxury category for its package design of El Bocoy de José Páez Whiskey from Spanish distillery Bodegas Dios Baco.
For El Bocoy de José Páez whiskey, Berlin Packaging's mission was to help Bodegas Dios Baco create a brand and packaging that would align with the high quality of the product. As part of Berlin's “one-stop-shop” capabilities for the customer, the design team in Milan created and engineered the glass structure, while the team in Seville developed the branding along with the custom closure and secondary canister package.
The El Bocoy de José Páez project combines tradition and contemporary aesthetics, making it appealing to younger audiences without losing its connection to the product's legacy and culture. The glass bottle features a modern graphic line, which enhances the product inside. Made of carved and stained wood, the personalized barrel-shaped closure adds a vintage look. The lightweight and recyclable canister —constructed of paperboard and metal — follows the graphic line of the bottle and completes the packaging.
“We are grateful for the Best in Class recognition from Pac Global for the El Bocoy project in the Luxury category,” said Andrew Sanguinet, chief design officer of Berlin Packaging EMEA. “It is an honor to be awarded amongst other world-class teams and by such a respected panel of judges.”
For El Bocoy de José Páez whiskey, Berlin Packaging's mission was to help Bodegas Dios Baco create a brand and packaging that would align with the high quality of the product. As part of Berlin's “one-stop-shop” capabilities for the customer, the design team in Milan created and engineered the glass structure, while the team in Seville developed the branding along with the custom closure and secondary canister package.
The El Bocoy de José Páez project combines tradition and contemporary aesthetics, making it appealing to younger audiences without losing its connection to the product's legacy and culture. The glass bottle features a modern graphic line, which enhances the product inside. Made of carved and stained wood, the personalized barrel-shaped closure adds a vintage look. The lightweight and recyclable canister —constructed of paperboard and metal — follows the graphic line of the bottle and completes the packaging.
“We are grateful for the Best in Class recognition from Pac Global for the El Bocoy project in the Luxury category,” said Andrew Sanguinet, chief design officer of Berlin Packaging EMEA. “It is an honor to be awarded amongst other world-class teams and by such a respected panel of judges.”