10.24.22
Orbus Exhibit & Display Group® has continued its longstanding relationship with Electronics For Imaging, Inc. (EFI), choosing the premium-quality capabilities of the EFI VUTEk FabriVU 340+ soft signage printer to meet surging demand for dye-sublimation soft signage graphics.
The new printer now running at Orbus’s Las Vegas facility marks an important milestone for EFI, as it is the 300th EFI VUTEk FabriVU printer installed worldwide. EFI and Orbus executives held an Oct.19 ceremony to commemorate the installation at North America’s largest graphic arts tradeshow, PRINTING United, in the Las Vegas Convention Center.
Orbus is North America’s top trade manufacturer of soft signage and flag graphics for tradeshow exhibits, promotional displays, experiential retail and corporate interiors, and it relies on dye-sublimation solutions from EFI to ensure consistent, highly productive, high-end imaging in exceptionally large volumes.
“We have four FabriVU printers overall, so we must be happy with the technology,” said Aaron Kozar, Orbus VP of print operations.
With the return of conferences and other in-person events, “Our volumes have gone up significantly in Las Vegas,” Kozar stated, “so we needed to add redundancy and capacity with the new 340+ printer.”
Soft signage is expanding into new markets and, according to Orbus Vice President of Marketing Natalie Whited, it is the fastest-growing application among all the digitally printed graphics solutions the company provides. The new FabriVU 340+ model, which delivers a wide colour gamut and deep saturation for higher-end fabric graphics, is up to the task to meet Orbus’s continued growth trajectory.
“That is part of our strategy,” according to Whited. “We acquired Fabric Images in 2021, a business that was concentrated on custom fabric architecture and soft signage, because there is expansion and growth opportunity in the tradeshow, retail and interiors sectors.”
As with all VUTEk FabriVU printers, it prints both transfer paper and direct-to-fabric using the same set of high-yield, water-based Genuine EFI Inks.
“EFI is proud to deliver the best-in-class technology solutions that help Orbus remain a leader in display graphics inkjet printing,” said Ken Hanulec, vice president of worldwide marketing, EFI. “The company’s success with our soft signage printers is an important point of pride for EFI of the innovation, value, productivity and print quality we have worked to provide in every one of our 300 VUTEk FabriVU installations worldwide.”
The new printer now running at Orbus’s Las Vegas facility marks an important milestone for EFI, as it is the 300th EFI VUTEk FabriVU printer installed worldwide. EFI and Orbus executives held an Oct.19 ceremony to commemorate the installation at North America’s largest graphic arts tradeshow, PRINTING United, in the Las Vegas Convention Center.
Orbus is North America’s top trade manufacturer of soft signage and flag graphics for tradeshow exhibits, promotional displays, experiential retail and corporate interiors, and it relies on dye-sublimation solutions from EFI to ensure consistent, highly productive, high-end imaging in exceptionally large volumes.
“We have four FabriVU printers overall, so we must be happy with the technology,” said Aaron Kozar, Orbus VP of print operations.
With the return of conferences and other in-person events, “Our volumes have gone up significantly in Las Vegas,” Kozar stated, “so we needed to add redundancy and capacity with the new 340+ printer.”
Soft signage is expanding into new markets and, according to Orbus Vice President of Marketing Natalie Whited, it is the fastest-growing application among all the digitally printed graphics solutions the company provides. The new FabriVU 340+ model, which delivers a wide colour gamut and deep saturation for higher-end fabric graphics, is up to the task to meet Orbus’s continued growth trajectory.
“That is part of our strategy,” according to Whited. “We acquired Fabric Images in 2021, a business that was concentrated on custom fabric architecture and soft signage, because there is expansion and growth opportunity in the tradeshow, retail and interiors sectors.”
As with all VUTEk FabriVU printers, it prints both transfer paper and direct-to-fabric using the same set of high-yield, water-based Genuine EFI Inks.
“EFI is proud to deliver the best-in-class technology solutions that help Orbus remain a leader in display graphics inkjet printing,” said Ken Hanulec, vice president of worldwide marketing, EFI. “The company’s success with our soft signage printers is an important point of pride for EFI of the innovation, value, productivity and print quality we have worked to provide in every one of our 300 VUTEk FabriVU installations worldwide.”