02.09.21
Xeikon appointed Victor Ortiz as sales manager of its Corrugated Business Division.
Ortiz is tasked with developing Xeikon’s IDERA business in France, Spain, Portugal and Italy.
"We have seen a keen interest in our single-pass, water-based post-print solution. IDERA provides the flexibility needed to move the required print volume – in terms of productivity, print quality, cost per sheet, application, sheet formats, pre- and post-equipment, and digital workflow," said Daniel Velema, Xeikon’s VP Corrugated & Solution Services. "2021 is all about working together with customers and strategic partners to place two printing solutions in the field and jointly shape the way forward. Victor’s experience and contacts are hereby key to our journey, and it is great to have him onboard.”
Xeikon "has a proven vision of product innovation, which has led it to be a global leader in the digital printing marketplace," Ortiz said. "Xeikon has always had a clear focus on its market strategy, and water-based inks for corrugated is a ‘Yes or Yes’ type of technology. It is an exciting time to enter the digital corrugated market, and Xeikon’s IDERA digital printing solution is sure to be of interest to all printers and converters working in this sector. I am looking forward to sharing my years of experience working with digital solutions and promoting the benefits of IDERA.”
Xeikon IDERA has been designed specifically for corrugated packaging converters.