02.01.21
BOBST hosted a unique virtual event from its state-of-the-art Competence Centers in Bielefeld, Germany and San Giorgio Monferrato, Italy, which enabled attendees to see the future of flexible packaging production.
The "Innovation in Flexible Packaging" event dedicated to CI flexo printing and laminating technologies featured keynote speakers including the BOBST CEO, Jean-Pascal Bobst, and live demonstrations of three innovative products that are helping to shape the future of the CI flexo industry.
Valuable insights into the evolving requirements and outlook for the future in different segments of the flexible packaging industry were shared by three major converting companies with operations in Europe and the USA.
“We are driving the future of flexible packaging production around four key elements – connectivity, digitalization, automation and sustainability,” the CEO said. “Even before the events of 2020, we were living in a world where much better agility and sustainability were required, particularly in flexible packaging. Now, these needs have increased even further. We are answering these needs by fundamentally shaping the future of the packaging world, and there is no better example of that commitment than our latest products in CI flexo and lamination.”
The three machines on show at the Open House event were the VISION CI flexo press, the solventless NOVA SX 550 LAMINATOR and the MASTER CI flexo press. Attendees were able to see live demonstrations of each machine.
“These products enable a level of performance in CI flexo printing and lamination that can really propel converters’ flexible packaging operations into the future,” said Bobst. “While we would of course always prefer to see our customers in person, we were thrilled to be able to demonstrate the capabilities of these machines through a digitally connected platform online. When it comes to flexible packaging, BOBST has the widest solution portfolio available, and it’s a portfolio that will help our customers to excel in the current environment and remain future-proof no matter what happens in the years ahead.”