10.02.19
PPG and the National Hockey League (NHL) jointly announced a three-year extension of their partnership, with PPG continuing its status as the Official Paint of the NHL in the U.S. and Canada.
Financial details and terms were not disclosed.
Also, all official game pucks in the 2019-2020 NHL season will include a color-changing thermochromic coating.
Developed closely with PPG suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing, providing a visual indication to officials that the puck should be replaced.
“Through the extended partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL,” said Bryan Iams, PPG VP, corporate and government affairs.
“Integrating thermochromic coating pucks in all NHL games is a testament to PPG, LCR and QCR’s innovative technology,” added Evin Dobson, NHL group VP, partnership marketing.
The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing in the U.S. and Canada.
Financial details and terms were not disclosed.
Also, all official game pucks in the 2019-2020 NHL season will include a color-changing thermochromic coating.
Developed closely with PPG suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing, providing a visual indication to officials that the puck should be replaced.
“Through the extended partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL,” said Bryan Iams, PPG VP, corporate and government affairs.
“Integrating thermochromic coating pucks in all NHL games is a testament to PPG, LCR and QCR’s innovative technology,” added Evin Dobson, NHL group VP, partnership marketing.
The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing in the U.S. and Canada.