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Method Products has expanded its liquid laundry offering, introducing its new 4X Concentrated Detergent product in a 53oz polyethylene terephthalate (PET) bottle containing 100% post-consumer recycled (PCR) PET resin from Amcor Rigid Plastics. The sleek, transparent custom container, which delivers strong shelf appeal, is the industry’s first liquid laundry bottle made of 100% PCR PET.
Well-known for its brightly colored hand wash and all-purpose cleaning formulations showcased in clear PET bottles, Method has broken new ground in the liquid laundry detergent aisle, according to Joe Hunter, director of packaging for Method.
“This new PET offering in the liquid laundry segment resonates with the rest of our brand portfolio in hand wash and all-purpose cleaners,” said Hunter. “This is an important achievement in a market that has previously been predominately limited to opaque high-density polyethylene (HDPE) containers.”
Up until now, PET has struggled to enter the liquid laundry detergent market due to compatibility and color stability issues. Amcor did initial testing on preforms and further stability testing revealed no issues, according to Matt Lewis, senior development engineer for Amcor Rigid Plastics. “Through our strong partnership with Method we have developed a long line of unique PET packages,” said Lewis. “We were able to again push the envelope and deliver an important advancement in bottle design, this time for the liquid laundry detergent market.”
The 53oz container with 100% PCR PET enabled Method, which was founded in 2000 on a strong environmental platform, to gain major sustainability benefits. “Among our primary business priorities is reducing the environmental impact of all our products,” said Hunter. Analysis using Amcor’s ASSETTM life cycle assessment tool showed that by using 100% PCR resin, the package’s life cycle energy consumption is reduced by 78% and its carbon footprint is lowered by 35% versus a virgin PET alternative.
Well-known for its brightly colored hand wash and all-purpose cleaning formulations showcased in clear PET bottles, Method has broken new ground in the liquid laundry detergent aisle, according to Joe Hunter, director of packaging for Method.
“This new PET offering in the liquid laundry segment resonates with the rest of our brand portfolio in hand wash and all-purpose cleaners,” said Hunter. “This is an important achievement in a market that has previously been predominately limited to opaque high-density polyethylene (HDPE) containers.”
Up until now, PET has struggled to enter the liquid laundry detergent market due to compatibility and color stability issues. Amcor did initial testing on preforms and further stability testing revealed no issues, according to Matt Lewis, senior development engineer for Amcor Rigid Plastics. “Through our strong partnership with Method we have developed a long line of unique PET packages,” said Lewis. “We were able to again push the envelope and deliver an important advancement in bottle design, this time for the liquid laundry detergent market.”
The 53oz container with 100% PCR PET enabled Method, which was founded in 2000 on a strong environmental platform, to gain major sustainability benefits. “Among our primary business priorities is reducing the environmental impact of all our products,” said Hunter. Analysis using Amcor’s ASSETTM life cycle assessment tool showed that by using 100% PCR resin, the package’s life cycle energy consumption is reduced by 78% and its carbon footprint is lowered by 35% versus a virgin PET alternative.