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Acsis and Kodak Demonstrate Brand Protection Strategies at Anti-Counterfeiting Summit



Published January 24, 2014
Acsis Inc., the market leader for Enterprise SerializationTM solutions, and Kodak, provider of Brand Protection Solutions and Services,  will offer hands-on demonstrations of packaging and invisible serialization technologies that protect products from counterfeiting and diversion at the Anti-Counterfeiting and Brand Protection West Coast Summit in San Francisco, Jan. 27-29.

The demonstrations showcase the ability to utilize serialization and covert marking strategies to assist companies in managing counterfeit and diversion issues within their supply network. Together, Acsis and Kodak provide the ability to print and track both visible and covert barcodes on the same item. Visitors can see the solution in action at the Kodak booth (Gold Rush A) at the Golden Gateway Hotel.

Keith Cutri, Kodak’s Director of Business Development, Brand Protection Solutions, will lead brand owners who register for one of the pre-event workshops through an exercise to evaluate the strength of their brand protection programs. The workshop—entitled “How Solid is Your Brand Protection Program?”—helps attendees assess the strength of their programs, understand the risks of gray market product diversion and illicit trade, and learn how to bolster the effectiveness of authentication and track & trace programs. 
“Attendees who have participated in similar workshops in the past have shared that the tools and approaches Kodak provides to brand owners have proven to be invaluable in getting started on creating an action plan for their companies,” said Cutri. “Kodak has a broad portfolio of brand protection solutions and services and has worked with companies around the globe as they implement their brand protection strategies.”

Acsis Serialization Management software is a flexible solution for packaging line serialization that provides full supply chain visibility and brand protection through comprehensive track & trace to fight counterfeiting, minimize recalls and reduce chargebacks and returns. The Acsis serialization solution seamlessly integrates with Kodak Traceless Solutions, and working together, Kodak and Acsis provide for dual serialization marking and coding on the packaging line—a visible code for aggregation and distribution processes, and an invisible covert code for investigation and enforcement. The solution can be implemented quickly, with minimum downtime, and without a major re-tooling of manufacturing or packaging processes.

“We are proud to be named as Kodak’s serialization software partner of choice,” said John DiPalo, Acsis COO.  “With Acsis and Kodak, companies have the tools to monitor, detect and enforce brand protection throughout the supply chain."


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